On 21 March 2016, Mr. Rolf-Dieter Daniel, EABC President, met with students from Silpakorn University at the EABC office. Introduced the EABC, the President comprehensively explained the importance of the ten advocacy Working Groups and their main tasks in communicating industrial concerns and recommendations on trade and investment related-policies to the Royal Thai Government. Participants showed enthusiasm regarding reasons and means to invest in Thailand as well as influence the EABC has on these matters. Coupled with interests in Thai traditions, participants were informed on experiences and ways to handle cultural differences in doing business in Thailand.